The new campaign – titled Breakfast with Peter features Peter embracing a “toned down” persona and builds off of last year’s campaign where Pete apologized for Taco Bell’s previous breakfast wild innovations – like the Naked Egg Taco.

Meanwhile, and in keeping with Taco Bell’s commitment to create simple yet craveable breakfast offerings, Tack Bell last week rolled out the new California Breakfast Crunchwrap which consists of fluffy eggs, bacon, crispy hash browns, juicy diced tomatoes and freshly-prepared daily guacamole, wrapped in a warm, grilled tortilla. The handheld offering is available on menus nationwide for a limited time for a suggested price of $3.79.

Image via Taco Bell